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| Love for Smart Devices |
Incidentally, Americans, Chinese and Indians would be less likely
than Germans to hand over their smartphone, even if they were given $100 a day
or $500 a week to go without it; they’d be much more willing in the case of
tablets. In all countries respondents said they would give up their TV before
their phone. In the US they were willing to forgo a best friend while
Brazilians suggest they don’t mind saying bye to their spouse or partner to
retain their phone. Thankfully, in India and China the trade-off ended with the
car.
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| A Dynamic Platform of Smart Devices |
A third of the Indians surveyed and more than half the Chinese had
used a repair or exchange service for a device, more often than not covered
under the manufacturer’s warranty. Repairs in India, China and the USA were
covered by an extended warranty than it was the case for other countries. The
top 3 smartphone pain points were listed as software problems, damage to the
display and faulty batteries, while for tablets this was battery, software and
screen freezes. While new companies in India vouch by the existence of a
hotline for customer support, it was identified as the least used channel
as most go to the store where they purchased the device. While 15% of
devices are not fixed correctly the first time, India has the least efficiency
with this number dropping to 22%. China is most efficient with just 8%
incorrect repairs. While a high 24% Indian respondents said they need customer
support at least once a month, 39% of them had no idea where to get help if
they need support.
Brazilians are the global leaders when it comes to smartphone usage
and 63% spend more than 3 hours per day on the phone. India is number two with
42%, well ahead of USA at 26%.
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