Sunday, 22 December 2013

Barista Lavazza steps into the Quiz Domain


Kolkata, December 21, 2013: The city of joy in the first day of winter 2013 had an experience of the first ever café quiz contest organised by Barista Lavazza. Barista Lavazza, having the courtesy of innovating and engaging with their customers, has made its inception with “Caffeine Quotient”, which is the freshest sphere among the cafes in India. For this segment, Quizcraft, one of the largest quizzing syndicate, has been enthusiastically allied with Barista Lavazza and with a prime objective to give an optimistic prospect. This also implies that there will be a healthy and fun competition among the individuals as well as groups. 

“Caffeine Quotient” was formally announced on December 07 and will run in selective cafes in two metros i.e. Delhi & Kolkata. The quiz will be open to all customers, irrespective of age group. The contest will be played between 15th-22nd December, 2013. The content and execution of quiz rounds will be monitored by Quizcraft. Written, verbal & audio visual rounds will make the quiz more exciting.

Speaking on the occasion Mr. Nilanjan Bhattacharya, COO, India and SAARC at Barista Lavazza remarked “Innovation is what we follow and strongly believe in. Whether it is our F&B offerings or consumer engagement activation programmes, we always focus on novelty.  Caffeine Quotient is one of those innovative platforms which helps us establish a direct bond with our consumers and ensures that they keep coming back”.


Barista Lavazza has been applauded hugely across the nation and it has all the international flavours available. So it is implied that in spite of the gossips and hangouts in a cafeteria, there is a bigger platform to move ahead with the acquisition of such quiz contests in the respective venue.