Kolkata, 19th
April, 2014: The fever of general elections is
being spread throughout the nation. 93.5 RED FM which is India’s largest FM
radio network took another vivid step to impulse people to press for vote. They
organized this genre of event at Diamond Plaza, Dumdum to launch the
campaign DABAA KE BAJAA in a big way. RED FM’s RJ Praveen who has been
pronounced as Kolkata’s Official Youth Ambassador by Election Commission for
this year’s election launched the campaign- ‘Dabaa ke
Bajaa’ which is a special initiative of the radio station, in
association with the Election Commission of India, targeting at increasing
voter participation in the forthcoming General Elections. The event proved to
be a milestone success with a remarkable number of people who pledged to vote.
RED FM volunteers were also deployed all over the plaza with tablets and each member personally went up to the audience asking them to pledge by using the ‘Dabaa ke Bajaa’ app. The youth ambassador of the Election Commission in Kolkata, RJ Praveen along with other RJs also presented RED FM anthem for the campaign LIVE for the masses. A FLASHMOB presented by the RED FM RJs took the crowd by surprise.
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| RJ Neelam and RJ Praveen showcasing 'Dabaa Ke Bajaa' app |
On this juncture, Ms.
Nisha Narayanan, COO, 93.5 RED FM said, “Dabaa Ke Bajaa is our attempt at
channelizing the energy of the people in all parts of India into one simple,
and yet difficult act- pressing the button on the voting machine! We have
partnered with the Election Commission of India to increase the voter turn-out
in the upcoming General Elections, and we look forward to collectively
mobilizing people, especially the youth, to come out and vote. RED FM, being
the ‘Station for Expression’ has
always encouraged people to come out and talk. But this time, talking won’t
suffice- Button Dabao! We are proud
to have associated with the Election Commission of India on this. The insights
and associations that they bring to the campaign are invaluable. It is Red FM’s
humble initiative to get people to vote and we are confident that we will play
a valuable role in mobilizing them to come out and vote in unprecedented
numbers.”
There was another heartthrob musical performance done by the upcoming
Bollywood playback singer Sukanya who
has recently sang in the film ‘Heartless’
along with ‘Ashchorjyo Prodeep’, ‘Baishe Srabon’ etc. engrossed the
audience.
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| Singer Sukanya with RJ Praveen at the event |
RED FM RJs will continue to pledge to vote by using the ‘Dabaa
ke Bajaa’ app and FLASHMOB in
Avani Mall, Quest Mall and different colleges along with RJ Praveen. The prime idea
is to support the Election Commission of India in influencing people,
especially the first time voters, to come out on the polling day, and press the
button of the voting machines in the upcoming General Elections.
