Barista Lavazza steps into the Quiz Domain

Kolkata, December 21, 2013: The city of joy in the first day of winter 2013 had an experience of the first ever café quiz contest organised by Barista Lavazza. Barista Lavazza, having the courtesy of innovating and engaging with their customers, has made its inception with “Caffeine Quotient”, which is the freshest sphere among the cafes in India. For this segment, Quizcraft, one of the largest quizzing syndicate, has been enthusiastically allied with Barista Lavazza and with a prime objective to give an optimistic prospect. This also implies that there will be a healthy and fun competition among the individuals as well as groups. 

“Caffeine Quotient” was formally announced on December 07 and will run in selective cafes in two metros i.e. Delhi & Kolkata. The quiz will be open to all customers, irrespective of age group. The contest will be played between 15^th-22^nd December, 2013. The content and execution of quiz rounds will be monitored by Quizcraft. Written, verbal & audio visual rounds will make the quiz more exciting.

Speaking on the occasion Mr. Nilanjan Bhattacharya, COO, India and SAARC at Barista Lavazza remarked “Innovation is what we follow and strongly believe in. Whether it is our F&B offerings or consumer engagement activation programmes, we always focus on novelty.  Caffeine Quotient is one of those innovative platforms which helps us establish a direct bond with our consumers and ensures that they keep coming back”.

Barista Lavazza has been applauded hugely across the nation and it has all the international flavours available. So it is implied that in spite of the gossips and hangouts in a cafeteria, there is a bigger platform to move ahead with the acquisition of such quiz contests in the respective venue.  

Enigma Entertainment Presents | FANTAZIA | N Y E Party 2013 - 2014

The Largest Upscale New Year's Event in Kolkata !!!

This is it! Get set for an amazing end to 2013 as we bring you our most anticipated event of the year, the sophisticated, fun & upscale A List N Y E. 

Don’t miss out on the best New Year’s party this year..! We promise you an unforgettable party with lots of fun and enjoyment. Food, music and friends will get together for an awesome time! Everything you need to celebrate this amazing day and share happiness and positive energy with everybody around you. Don’t wait one more year for an event like this. Let’s say good bye to this year and hello to the next with a lot of fun and happiness with friends and family. Don’t wait to buy your tickets. We are waiting for you!

We understand that you don’t wish to spend too much money to celebrate one night, only to be clustered into an overcrowded club with strangers trying to grab you. Therefore, we are glad to provide a safe and enjoyable event to celebrate 2014 with people you know and friends of friends.

Sing Along With YAMA BUDDHA & Dance with d Famous DJ Tim-me, DJ Kiddo Bhutia , DJ Pankaj, DJ Vivek & Rian till the stars come down from the rafters dance, dance, dance till you drop!!!

Visuals by : Vj Flo

-Champagne

-Fully Staffed Bartenders and Servers for Your Needs

-Multiple Rooms of Music

-Beautiful Decorations

-Midnight Confetti Storm

-Party Favors and Noisemakers

-Phenomenal View of Kolkata from The Regency Rooftop

* Venture all throughout the 12,000+ sq. feet going from Banquet to Rooftop, Experiencing different music and entertainment in each ! 3000+ balloons in the midnight balloon drops, and the largest dance floor in Kolkata.

We reserve the right to refuse entry.

Date : 31st December 2013.

Time: 8pm Onwards.

Venue : The Regency Rooftop (Maple Court)

Address: 6 Picasso Bithi Sarani (Formely Hungerford Street), Calcutta, India 700017.

✆ For Tickets & VIP Table Call: 9830551865 || 9883887515 || 8274906921 || 9831259218 || 9051543408

This is a promotional invite & accepting to attend does not confirm your entry. Call us on one the above numbers for more info.

Event By : Enigma Entertainment !!

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Price Increase Warning:

New Year’s Eve ticket prices often increase by over 100% closer to the event date! We recommend that you purchase your New Year’s Eve 2014 tickets well in advance to avoid paying more than you need to!

Queen of Bengal: A Perfect Niche for Glamour

Kolkata, December 17, 2013: It is one of the fantasies of every other glam girl to win a beauty pageant. However, only few get chances to make an entry level to it. “Queen of Bengal” is the newer and enhanced podium to those pretty young girls of Bengal who can showcase their talents in terms of beauty, costume, interactivity, IQ, etc. In the current year, 15 participants from the colleges across the Bengal were there who tossed their talents in the forum and decree was done by Joel, a famous Kolkata based fashion designer in the 14^th Pavilion Hall and was judged on the basis of three different rounds.  

This scintillating event is organised & designed by “Trisangam” to provide a stable platform to those deserving girls whose juvenile dream is to attain revered recognition in the glam & fame domain. Trisangam is chiefly an entertainment company and serves every event by conceiving, designing, creating and thus customizing. The concerned organisation is also made its name in the TV & Film Industry.

There are various number of beauty pageants through the Bengal like Miss Kolkata, Sananda Tilottama and many more. Among them, Queen of Bengal has found its way to the nearer success. This beauty pageant has made its inception in 2011 and henceforth earned a huge applause from the masses.

This year Ms Ambalika has been crowned as the winner from Ashutosh College (Kolkata) and Ms Pratyusha & Ms Priyanka Jaiswal as the 1^st Runner up and 2^nd Runner up respectively. The genre of the pageant was designed in such a way that they had to present themselves in front of the jury in gowns in the introductory round, sarees in the 2^nd and westerns in the final round.

There was a participant who not only showed her skills in beauty & acumen but also she is a budding splendid singer namely Reshmi Roy. Incidentally, Ms Reshmi won the title of Miss Divine (Intelligence & Wisdom) in Queen of Bengal, 2013. Hence this proved that this competition is blended with various skills. And also this is the forum where few hidden qualities of the partakers will be revealed certainly towards a shining pathway.

  

Customise Innovation with COMPASS 2013, The Tech Fair

Kolkata, December 17, 2013: The one year long pause of tech savvy freaks are over and the countdown has begun for the Eastern India’s biggest Tech Fair, COMPASS 2013. A gala press conference was held at Hotel Hindustan International, Kolkata on 17^th December, 2013 by the organising committee and the concerned authorities of COMPASS (Computer Association of Eastern India). They have started their journey in the year 1997 and unceasingly being applauded year after year as it is becoming bigger, better and more entertaining indeed. The fair will be organized at Milan Mela Ground from December 20^th to 23^rd, 2013. Grippingly 3 entertaining events, 20 pavilions, 98 stalls and 74 participants will comprise the fair with a gigantic infrastructure.

This tech fair provides a renowned stage to all its vendors & principal companies, IT channel partners, students, media agencies, business partners and end users. COMPASS 2013 will be gracefully inaugurated by the honourable IT Minister of West Bengal, Shri Partha Chatterjee on 20^th November, 2013 along with Mr Manish Gupta (Regional Sales Director, Dell India) as the Guest of Honour.

On this occasion, Mr Pawan Jajodia, President of COMPASS 2013 said, “As we move into the 16^th year of our eventual journey, we at COMPASS feel extremely thrilled to bring to you, ICE 2013- Information, Communication & Entertainment, a one-of-a-kind theme for an event as unique as ours. With technology now playing a major role in the evolution of communication & entertainment, this year we have also included desktops, laptops, mobile phones, tablets, digital cameras, smart TVs, home theatres, office automation, ERPs & dot coms, animation, gaming, digital media, CCTV, security systems and much more.”

The fair is also dynamically packed with gaming leagues, i.e. “Man vs Machine” and games like Counter Strike, Call of Duty, FIFA 2014, NFS Most Wanted and many electrifying as such are crammed. COMPASS 2013 is also hosting an Inter-School Quiz with over 20 prominent schools participating in the competition. Certainly, exciting prizes are to be won all of the contests to the winners & audiences too. An outlet of True Colour 3D Scanning & Printing services will be setup in the tech fair which is nevertheless durable, affordable and eco-friendly of course.

Eventually COMPASS 2013 is also coming with the “Tell-Me-How Section”, where everyone can learn whatsoever about their gadgets & gizmos. This initiative will master the tools and undoubtedly gear up the gadget’s performance of the audiences at the fair gathered. They will get hold of tips & tricks from the warlocks of the industry and finally learn to canon their respective machines at one go.

Therefore it is highly supposed that COMPASS 2013 encourages innovation & creativity and sooner it is expected to spread it tech magic across the globe.       

City Overwhelmed with Jagannath Culture & National Integration

Kolkata, December 15, 2013: On this breezy winter morning, the whole of MCC Chamber of Commerce & Industry, Kolkata and other dignitaries gathered in the MCCI to experience the spiritual session with Shri Jagannath Daitapati- Chief Servitor of Lord Jagannath Temple. This session was warmly addressed by the President, MCCI Mr Sanjay Agarwal.

In this session, an inspirational video was played which is being deeply appreciated by the devotees & audiences. Shri Daitapati delivered a huge captivating speech to the people and mentioned a prediction that in the later time, there might be some possibilities of well-being in the commerce of the state. Shri Subrata Mukherjee, Hon’ble Minister of PHE, Panchayat & Rural Development, West Bengal, who is again a devotee of Lord Jagannath and a fervent admirer of Shri Daitapati. He has gladly agreed to grace the holy session as the Guest of Honour.

The English word of Jagannath is ‘Juggernaut’ which refers to ‘an unstoppable force’. Daitapati is popularly known as Jaguni, he is blessed with the rare flair of communicating with the Lord who is believed to answer his prayers. His profound knowledge of the Jagannatha cult has been gained through involvement & revelation of the almighty. Shri Daitapati treats all devotees with equal importance, irrespective of colour, caste, creed or economic status. Despite the presence of so many servitors, Jagannathji glosses above all in terms of spirituality, glory and influence upon the people.

It was an interactive gathering too as the other dignitaries were curious to know about certain facts of the almighty and was impeccably answered by Daitapati. Shri daitapati Jaguniji is only 62 years old and one of the chosen few by the grace of Lord Jagannath to serve him. He wholly blesses all and enlightened everyone about the unique cult of the Lord.  

Chak De India!

Jalandhar: India clinched the women's Kabaddi World Cup championship for the third time in a row, conquering debutant New Zealand 49-21 in the summit clang played at Guru Gobind Singh sports complex in Jalandhar on Thursday.

The Indian eves led their New Zealand counterparts for most part of the match and held out a strong challenge by the spectators in the second half, on course to a categorical win.

A prize money of one crore rupees was achieved by the Indian Women Kabaddi team.

Anu Rani was adjudged the best stopper while Ram Bateri was declared the best raider. Both received a Maruti Alto car each.

SC Pushed Modern India into the Dark Ages

New Delhi, December 11, 2013: “Gays should pay taxes, water and electricity bills, they should vote and contribute to ushering in a new kind of politics but they should not do what they want to do in the four walls of their house,” uttered by a passionate upholder of same sex rights. This is essentially a bad day for the country as a whole while there is fury & distress, menace & prejudice, discrimination & revulsion that looped into the consciousness of the people. And that has been exactly enacted by the bench of justices Ganpat Singh Singhvi and S.J. Mukhopadhaya by delivering their verdict on Wednesday against the 2009 verdict of the Delhi high court, which legalized gay sex and had read down Article 377.

Three of the news anchors (Times Now) today said in a bulletin that Supreme Court will certainly decriminalize the homosexuality. So this could have somehow let the sceptics think that this error passes. Given the mood of the nation, where almost every gradation of every fundamental and human right is in a see-through blender, the most obvious thing to expect is that the Supreme Court will gauge and feel it, too.

Isn’t it true that “kanoon andha hai”? It is unable to see what India wants, why the ripples against the Delhi gang-rape case are not only about rape; why the Aam Aadmi Party (AAP)’s politics of idealism has been washed up centre-stage and is not only about a fatigue with corruption. Idealism is a consistent, wholesome reality. It cannot exist unless all fundamental rights of every citizen are protected and upheld. You cannot attempt to stand up for women’s rights but call the sexuality of 30 million people criminal. How can we even think of being a nation of idealists or even quasi-idealists where same-sex freedom will be punishable with a jail sentence, the maximum being life imprisonment?   

It is to be deeply noted that by referring the decision on Article 377 to the government, the Supreme Court has overlooked the fact that India is already beginning to reject the idea of the present government.

Lokpal Bill will be passed in the Current Parliament Session

New Delhi: On a day when anti-corruption activist Anna Hazare sat on another indefinite fast at his village Ralegan Siddhi to press for the Jan Lokpal Bill, the government said it was committed to the legislation.

The government will pass the Lokpal Bill during the current session of Parliament, Union Minister V Narayanasamy said.

He however added, for the Bill to be passed in the Rajya Sabha the House has to run.

The Lok Sabha has already passed the legislation.

Hazare today began a fast unto death in Ralegan Siddhi demanding the Jan Lokpal Bill be passed.

He said this time it will be a do or die battle.

                                                                                                

Multi-layered Character by Madhuri Dixit in her Upcoming Movie

Mumbai: Madhuri Dixit in her upcoming movie ‘Dedh Ishqiya’ is a dazzling as well as a gutsy woman playing the role of Begum Para. Madhuri expressed that she is absolutely overwhelmed with the various facets of it and extremely excited about the fact. This is her first full-fledged role in six years post the box office damp squib ‘Aaja Nachle’.

"The best thing I liked about the role is that Begum Para is a multi-layered character," Madhuri said in a press meet.

She also added that what kind of a woman Begum Para is, actually revealed at the end of the movie.

A sequel to the 2010 hit ‘Ishqiya’, which starred Vidya Balan, Naseeruddin Shah and Arshad Warsi, ‘Dedh Ishqiya’ sees Naseer and Arshad reprising their respective roles.

Directed by Abhishek Chaubey, who had helmed the original, ‘Dedh Ishqiya’ is a romantic saga of individuals who are caught amidst love, compassion and deceit. The actress says the film has an entertainment quotient and hopes the audience enjoys watching the film as much as she did while shooting for it.

The new face of B-Town Huma Qureshi is also featuring in ‘Dedh Ishqiya’ and the viewers have to wait for this amazing sequel till January 10, 2014. "As a film, as a product I would say the film is very entertaining. There is not even a single point in the film where the rhythm is missing and very firmly interlaced characters," the film director said.

The team of ‘Dedh Ishqiya’ are enormously thrilled for it to hit the theatres and its responses from the audiences.

Rise of a TROUBLEMAKER

Nelson Mandela, who led the emancipation of South Africa from white minority rule and served as his country’s first black president, becoming an international emblem of dignity and forbearance, died Thursday night. He was 95. The South African president, Jacob Zuma, announced Mr Mandela’s death. Mr Mandela had long said he wanted a quiet exit, but the time he spent in a Pretoria hospital this summer was a clamour of quarrelling family, hungry news media, spotlight-seeking politicians and a national outpouring of affection and loss. The vigil eclipsed a visit by President Obama, who paid homage to Mr Mandela but decided not to intrude on the privacy of a dying man he considered his hero.

Mr Mandela ultimately died at home at 8:50 p.m. local time, and he will be buried according to his wishes in the village of Qunu, where he grew up. The exhumed remains of three of his children were reinterred there in early July under a court order, resolving a family squabble that had played out in the news media. Mr Mandela’s quest for freedom took him from the court of tribal royalty to the liberation underground to a prison rock quarry to the presidential suite of Africa’s richest country. And then, when his first term of office was up, unlike so many of the successful revolutionaries he regarded as kindred spirits, he declined a second term and cheerfully handed over power to an elected successor, the country still gnawed by crime, poverty, corruption and disease but a democracy, respected in the world and remarkably at peace.

And as president, from 1994 to 1999, he devoted much energy to moderating the bitterness of his black electorate and to reassuring whites with fears of vengeance.

The explanation for his absence of rancour, at least in part, is that Mr. Mandela was that rarity among revolutionaries and moral dissidents: a capable statesman, comfortable with compromise and impatient with the doctrinaire. When the question was put to Mr. Mandela in an interview for this obituary in 2007 — after such barbarous torment, how do you keep hatred in check? — His answer was almost dismissive: Hating clouds the mind. It gets in the way of strategy. Leaders cannot afford to hate.

Except for a youthful flirtation with Black Nationalism, he seemed to have genuinely transcended the racial passions that tore at his country. Some who worked with him said this apparent magnanimity came easily to him because he always regarded himself as superior to his persecutors. In his five years as president, Mr. Mandela, though still a sainted figure abroad, lost some lustre at home as he strained to hold together a divided populace and to turn a fractious liberation movement into a credible government. Some blacks — including Winnie Madikizela-Mandela, Mr. Mandela’s former wife, who cultivated a following among the most disaffected blacks — complained that he had moved too slowly to narrow the vast gulf between the impoverished black majority and the more prosperous white minority. Some whites said he had failed to control crime, corruption and cronyism. Some blacks deserted government to make money; some whites emigrated, taking capital and knowledge with them.

Undoubtedly Mr. Mandela had become less attentive to the details of governing, turning over the daily responsibilities to the deputy who would succeed him in 1999, Thabo Mbeki.

But few among his countrymen doubted that without his patriarchal authority and political shrewdness, South Africa might well have descended into civil war long before it reached its imperfect state of democracy. After leaving the presidency, Mr. Mandela brought that moral stature to bear elsewhere around the continent, as a peace broker and champion of greater outside investment.

Communal Violence Bill is ill conceived and poorly drafted: Narendra Modi

Gujarat, December 5, 2013: The Chief Minister of Gujarat Narendra Modi has expressed his strong opposition to the proposed Prevention of Communal Violence (Access to Justice and Reparations) Bill, 2013. In a letter to the Honourable Prime Minister of India, Dr. Manmohan Singh, Modi described the bill as being ill-conceived and poorly drafted and a recipe for disaster. He described the bill as an attempt to encroach upon the authorities of the state governments and sought wider consultation among the various stakeholders such as the state governments, political parties, police and security agencies etc. before any further movement on the issue. Narendra Modi said that as a Chief Minister of a Government that is sensitive to the issue of communal violence and a state that has been riot free for over a decade now, he agrees that there is a need to be vigilant on communal violence but the contents and timing of the bill are suspicious. He questioned the hurry of the Centre to introduce the bill in the Parliament, saying that such an attempt before the Lok Sabha elections is suspicious and is driven by vote bank politics rather than genuine concern for preventing communal violence.

In his letter to the Prime Minister, the Gujarat Chief Minister brought out the various operational issues in the proposed Prevention of Communal Violence (Access to Justice and Reparations) Bill, 2013. He shared various shortcomings in the individual sections of the proposed Bill.

Strongly opposing the move to make public servants, police and security agencies criminally liable, Shri Modi has warned that such a move can adversely impact the morale of our law and order enforcement agencies. It may also make them vulnerable to political victimization.

On Section 10B (breach of command responsibility) that penalizes a public servant for the failure of his subordinates, Shri Modi wrote that this provision is absurd as it tries to deal with incompetence by trying to criminalize it. Saying that such issues need structural responses he criticized the tendency to find legislative solutions to all problems.

He expressed his strong concern that the proposed legislation would further divide Indian society on religious and linguistic lines, saying that religious and linguistic identities would become more reinforced and even ordinary incidents of violence would be given a communal colour thus giving the opposite result of what the Bill intends to achieve. The Gujarat Chief Minister categorically maintained that this is an issue under the State List and that if it is something that would have to be implemented by the State Government then it should be legislated by the State Government. He added that if there is something the Centre wishes to share it is free to prepare a “Model Bill” and circulate it among the various State Governments for their consideration.

Narendra Modi recalled the Chief Ministers’ Conference on Internal Security where he had raised, among other things how certain individuals having links with anti-national elements have penetrated into bodies such as the Planning Commission, National Advisory Council etc. and that these are the same individuals who may have drafted this new bill on Communal Violence. He also expressed his concern that the law making powers of an elected government may have been usurped by extra-constitutional authorities like the NAC.

On the proposal to bring the NHRC and the SHRC into the process of exercising powers that are vested in the executive wing of an elected government, Modi felt that these bodies are already empowered under the existing statute to deal with serious human rights violations during incidents of communal violence. 

While welcoming the establishment of a Communal Violence Reparation Fund, Shri Modi termed the use of the word compensation as arguable, saying that government should leave the issues of compensation to the competent courts and should instead provide ex-gratia relief/assistance to provide immediate relief and succor to the victims. He opined the introduction of compensation for “moral injury” under the Bill as strange and one that does not take into account implement ability.

Hunger among 9,000 Children every day in Mumbai

Mumbai: One of the studies revealed that more than 37,000 children live on the streets of Mumbai and a startling 25 per cent of them (more than 9000) go hungry every day.

The census, done by the Tata Institute of Social Sciences and Action Aid, shows that 15 per cent of street children have some form of addiction and 18 per cent of them suffer from some form of illness. It also says that two out of five street children face verbal, physical and sexual abuse.

"It is an indicator of a larger malaise that is we are not really practicing the policy of inclusive growth that we keep talking about," said Vijay Raghavan, Professor for Criminology and Justice at Tata Institute of Social Sciences.

The census was conducted across the 26 municipal wards in the city. The data was collected between November 2012 and February 2013. It was done in the shortest possible time to negate chances of children being counted more than once. The census recommends integrating street children into government programmes. "It will help the government in formulating policy so that various programmes and aid which is given will reach these street children," said Justice V M Kanade, a judge at the Bombay High Court.
It is highly recommended by the census to set up anganwadis where the street children are found more. It also asks for setting up of a task force to rescue and rehabilitate children and provide alternative housing to families living at perilous locations.

The Maharashtra government says it will consider taking policy decisions on the recommendations. "We will discuss it with them and sort the issue out by taking a policy decision," said Women and Child Development Minister Varsha Gaikwad.

Subrata Roy’s Absolute Smash

Kolkata, November 29, 2013: ‘Saharasri’ Subrata Roy called up a grand press conference on 29^th November, 2013 at P.C. Chandra Garden, Kolkata. Mr Roy landed up in Kolkata on 26^th November, 2013 with a grand welcome by his employees followed by grand events during two consecutive days in Kolkata. There has been a tremendous allegation against the Sahara Group in the market and also there are incorrect standpoints of the Sahara India according to the organisation. In this mega press conference, Subrata Roy is being placed before everybody in its exact & accurate perspective. It was in the purview of the Mr Roy that certain sections of the media have presented certain improper angle by quoting in bits & fragments, reversing the sense and creating it sound astonishing.

Mr Roy took it as his key responsibility towards all the populace presented there physically or virtually to disseminate his words precisely & exactly. A large crowd of media professionals were present there at the conference out of extreme inquisitiveness among them about the Sahara India Pariwar. The questions raised by the media people consisted of every genre like from politics to sports and of course his kingdom. He expressed that he is not at all happy with the processes of SEBI because of continuous obstructions and delays from them.

When Mr Roy has been asked that what would be his parameters or viewpoints to see the next PM of India, then firmly replied that the concerned person should be just right for the country and desire to have a PM ‘Jo kafan baandh le sir pe’, should not be bothered about the chair, should not bother about his party, instead they should bother about the country first. He is ready to welcome any such person from any party. Roy expressed that he is very emotional about the nation and ready to do for the wellbeing of the people and hope that every citizen of India has the same desire as he has. And regarding the choice of PM between Narendra Modi and Rahul Gandhi to him is like a fresher as he claimed that he has not seen either of them as a PM earlier.

Saharasri came out with a gift to the people regarding the recruitment of 48,000 employees in the coming years in Sahara and also revealed that sooner they are going to launch a Bengali News channel of Sahara. The new recruitment will be sooner posted to the job portals and employment newspapers and categories will be from executives & above. He has planned for several projects in West Bengal in the later years and wants to make this state like Gujarat, Madhya Pradesh, Uttar Pradesh as he believes that these states are the fastest growing states of India at present.

Parenthetically, the managing worker of Sahara (Subrata Roy) has been asked deliberately that why he has only been victimised in the fraud investment case and henceforth he responded very jovially that when a person becomes very big in terms of wealth & property and famous, so it happens commonly.

Lastly he also stated that he is dissatisfied with the present BCCI President regarding his fake viewpoints. Thus he is going to withdraw the sponsorship of Sahara India from BCCI and also pointed that their contract with the board is going to expire on 31^st December, 2013, and Sahara Chairman is not going to reconsider it further.

The Managing Worker & Chairman of Sahara India take his employees as the part of his family and the size of this family is 11 lakhs (the number of operating employees). And Mr Roy doesn’t want any profit gainer in this organisation as well as doesn’t consider himself as the owner of Sahara India Pariwar.

Anti-Obesity Initiative with a Global Symbol by VLCC

Kolkata, November 26, 2013: VLCC has launched its largest Anti-Obesity initiative with a global symbol which is being simultaneously observed across 12 countries in Asia by urging people with weight-related issues to take the ‘Orange Pledge’. As we all know that 26^th of November is celebrated as the Anti-Obesity day worldwide, henceforth VLCC has created an easily identifiable symbol – the orange dot – to serve as a global mnemonic for Anti-Obesity and also a call for action to make people get out of their comfort zones and take charge for their health and wellbeing.

Anyone & everyone can sign up for the ‘Orange Pledge’ by knocking any VLCC Slimming, Beauty & Fitness Centre in India, Sri Lanka, Bangladesh, Nepal, Malaysia, UAE, Bahrain, Oman and Qatar or online on www.orangepledge.com. Even the individuals and corporate groups are amiably invited to join the ‘Orange Pledge’ initiative.

Mrs Vandana Luthra, Founder & Mentor, VLCC in this public service campaign said, “Individuals can be responsible for their own well-being only when they have access to a healthy lifestyle. Our aim is to make people aware about the importance of developing wholesome eating habits, implementing a suitable exercise regime, and adopting healthy lifestyle choices. The ‘Orange Pledge’ is all about leading people towards a better quality of life. At VLCC, the core of our business is to transform lives by making fitness, beauty and health accessible to all sections of society and this initiative brings us a step forward in achieving this vision.” The WHO says that Overweight and Obesity are also on the rise in India. According to the WHO’s NCD Country Profiles 2011, 9.9% of Indian males and 12.2% of Indian women are overweight. The WHO says that 1.3% of Indian males and 2.4% of Indian women are obese.

In this upright initiative, the famous tabla player, composer and actor, Mr Bikram Ghosh has also marked his gracious presence. The ‘Orange Pledge’ initiative has sturdily pointed out its active points in combatting obesity across the globe. VLCC has already started steering its various health & wellness camps at different corporate workplaces throughout India. Not only this, the organisation has also managed to reach as many children in order to educate them regarding the prominence of keeping healthy and structured certain painting competitions among them based on the theme of healthy living. Awareness programmes on obesity are being conducted at joggers’ parks & various Resident Welfare Associations.

Even the people residing at slum areas of Kolkata, Chennai, Mumbai, Hyderabad & Meerut are facing the glitches of obesity as 1/4^th population of women are suffering from obesity. Therefore, VLCC’s ‘Orange Pledge’ initiative hits each & every corner of the nation with its diverse segments of eradicating obesity.